本周阅读摘选 2025-12-22 → 2025-12-28 目录

学术相关

Applying large language models to sponsored search advertising ¹

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SVGZ-mgi-2025-in-year-charts-ex8-2025-12-30-21-57-25

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下面几张图在统计口径、对象、指标定义上都有值得玩味的地方。

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SVGZ-mgi-2025-in-year-charts-ex7-2025-12-30-21-30-38

Reisenbichler, M., Reutterer, T., & Schweidel, D. A. (2025). Applying large language models to sponsored search advertising. Marketing Science, mksc.2023.611. https://doi.org/10.1287/mksc.2023.0611 ↩